Meet Eric and Erica...
Meet Eric and Erica - wholly imaginary, fictional beings who, of course, bear NO resemblance to any of our clients past and present!
Well, Erica might appear to be similar to some of our clients ... and she certainly seems to share some of the well-developed, balanced and experienced viewpoints that one might associate with successful senior Marketing Managers and Directors in our more enlightened clients.
And Eric? Well, Eric is symptomatic of those marketers who haven’t yet discovered ITTS and, for now, remain in the clutches of our competitors!
We hope you’ll join us in following their journey over the coming months in a series of light hearted comic strips that may call to mind some of the no doubt numerous ‘give me strength’ moments you might have experienced first-hand!
Meet EricEric is an enthusiastic junior Marketing Exec who is finding out some of the challenges for himself. He’s going to make lots of mistakes along the way but hopefully the empowerment that Erica is offering him will help him grow and develop into a much better and more rounded Marketing Manager given time. He has been tasked with recruiting and managing a new telemarketing agency and together we hope to explore some of the key decisions that need to be made along the way...
Meet EricaErica is the experienced Marketing Director of a wholly fictional IT company called JiGL-iT. She has worked in the industry for many years and understands the pitfalls and problems that all Marketing Execs have to deal with. But she’s also a fair and understanding manager who gives her employees freedom to make decisions – even when they turn out to be the wrong ones! We may see some of her fire from time to time but right now she’s happy to support Eric in his endeavours to build a solid lead generation pipeline for the business.